2022 fashion color

Today, PANTONE (Pantone), the world’s leading authority on color development and research, officially announced the PANTONE Color of the Year 2022 (PANTONE 2022 annual representative color) – PANTONE 17-3938 Very Peri (periwinkle blue)

And this time, unlike previous years, this is the first year that the colors are customized for the Pantone Color of the Year program.

Representative of the year 2022

“PANTONE 17-3938 Periwinkle Blue” contains bluish qualities with fuchsia undertones, revealing a lively, joyful attitude and vibrant presence that encourages courageous creativity and imaginative expression.

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We are living in times of change. “PANTONE 17-3938 Periwinkle Blue” is a symbol of the current global zeitgeist and the transformation we are undergoing. As people emerge from a period of intense isolation, perceptions and standards are changing and physical and digital life are merging in new ways.

Digital media design helps people expand the boundaries of reality and opens the door to dynamic virtual worlds where we can explore and create new color possibilities. With trends in gaming, the growing popularity of metaverse and the rise of artistic communities in digital space, Periwinkle Blue demonstrates the convergence of modern life and how color trends in the digital world are reflected in the physical world and vice versa.

Periwinkle Blue combines the faithfulness and constancy of blue with the energy and excitement of red, bringing novel possibilities for apparel, beauty, home, product design and packaging.

BUTTONS COLOR DTM

Pantone sets out with a goal to predict color trends and to study how different colors affect human emotions, thought processes and physiological responses.

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BUTTONS COLOR TRENDS

Pantone is also committed to helping design professionals understand color and use it effectively.

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BUTTONS COLOR DESIGN

Pantone is a global color authority that provides professional color standards for the fashion and design industries. Today, more than 100 million design professionals worldwide use Pantone’s universal color language to communicate color choices, understand color trends and manage color consistency across surfaces, textures and finishes.

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